Let’s be selfish!

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The Secret, Selfish Side Of Social-Curation Sites | Fast Company www.fastcompany.com/1823230/the-secret-selfish-sid…sites

"Social curation companies like Pinterest, Storify, and Foodspotting are essentially creating hubs for crowdsourcing interests like wedding ideas, hipsterized photos, and tweets that appear social on the surface. At the core, though, social curation is incredibly self-centered. Pins of things that I want, pictures of food I ate, tweets about stories I read. There’s no sense of community–no we, ours, or us involved. People only post and repin the things with the hope that someone might like it, Tweet it, share it, but essentially we do it in a silo to please ourselves–there is no collaboration integrated into these platforms, yet. Today’s social platforms are innately self-centered because that is how they have been conditioned to be over time and more often than not people are just blindly pushing out content, not actually sharing what we like, bought, saw, need, want with others. We collaborate and work together in the office–so why not with our buddies at Sunday Brunch, compiling videos, photos, tweets, and more from last night’s concert?

"Our so called”social” worlds have become flat and one-dimensional, just like the static content we curate on a daily basis. Where’s the collaboration? Wedding photographers cull together separate videos of the bride and groom, so why can’t we? Is it even possible to have an internet ecosystem that is brought on by a collaborative effort–a group of people at a bar or classroom or concert?"

Who on earth knows what will become of the new Facebook "Interest Lists"? Maybe it is a brand new entity that no one has yet began to apprehend, understand. Maybe "Lists" of all sorts are the new "graphs" for those of us who utilize "lineary models" to graph, "understand", fundamental "data" in our everyday "data analyses"…???

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Discovery is the Magic Word These Days!

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Social media aids content discovery, not engagement, says Outbrain By Shona Ghosh
digitalmedia.strategyeye.com/article/i0eVHh74GgE/2…_outb

"Social media services such as Twitter and Facebook are "amazing" for helping users discover articles, but "contribute very little" when it comes to keeping them there, according to link recommendation service Outbrain. Speaking to StrategyEye, CEO Yaron Galai says that publishers have mistakenly "bought into the hype" of Facebook in particular, rushing to partner with the social network to boost their digital presence, when in fact the site is one of their biggest ad rivals. .Being a publisher is fundamentally about two things – owning the consumer relationships and owning the ad relationships," he says. "Facebook is a publisher. Their business is not a social network, it’s selling ads to advertisers and owning the relationships. When you give content to your number one competitor on both consumer relationships and advertiser relationships, they run to the advertisers and say: &#145Now we have all the readers in the world – including the Guardian’s, Independent’s and Yahoo!’s – so buy advertising from us. We now know more about them than the publisher.’ I can’t see how that plays out well.""

"Discovery" is the new catch-word. After "Discovery" comes deep relevance, i.e. "Serendipitous" discovery. Social curation leads to social "creation", i.e. the "creation" of so-called "social objects". Within the Enterprise, "content discovery" means "competitive" or "business intelligence". Outside the corporation, we speak of "Unknown Unknowns", i.e. of specificities that are not explicitly "intelligent" with regard to a corporations "deepest" understanding of "itself" where "itself" means "all relevant knowledge collected about X".

Everyone is a "brand" now, and every "brand" is a "media company". Either live with it or live without it, either way you are an unhappy bugger dealing with ultimately "real-time" updates that are essentially "incoherent" in comparison to the basic "facts" that were "collected" before this time…

These are the Tools We are Using: 14 Categories!

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Social Media Tools for Business – Functional Categorization | Business 2 Community www.business2community.com/social-media/social-med…42181

"social media tools a professional may encounter on the job"

"Social networking (Facebook, Linkedin, Google , Ning)
"Private social networking/ enterprise social platforms (Microsoft Sharepoint, Yammer, IBM Lotus Connections, Adobe Connect, Basecamp, Jive, SocialCast)
"Blogging (Blogger, Typepad, WordPress)
"Microblogging (Twitter, Tumblr)
"Media sharing:
"Video (YouTube, Vimeo)
"Audio (Soundcloud, Audioboo, iTunes)
"Photos (Flicker, Instragram, DeviantART, Posterous)
"Documents (Google docs, SlideShare, Issu)
"Multimedia (Tumblr, Posterous)
"News/ Bookmarking/ Content Aggregators/ RSS Feeds (Delicious, Digg, Stumbleupon, Quora, Reddit, Slashdot, Feedburner, Technorati, Google Alerts, Google Reader)
"Social media productivity tools (Tweetdeck, Hootsuite, Evernote)
"Social Q&A/ Customer reviews/ Forums/ Surveys (Answers.com, Yahoo Answers, Quora, Zaga, Yelp, Angies List, Survey Monkey, Doodle)
"Geo Location (FourSquare, Oink)
"Social living/ E Commerce (Living Social, Groupon, Meetup.com, EBay, Etsy, Virb, Cafepress)
"Livecasting/ Online conferencing (WebMeeting, GoToMeeting, Skype, www.ustream.tv, QIK.com, Livestream.com)
"Email campaigns/ Marketing (MailChimp, Constant Contact, Vertical Response)
"Social media monitoring/Analytics (Radian6, Google Analytics, Klout, Grader.com)
"Wikis (PBWorks, MediaWiki, Wikispaces, SocialText, WetPaint)"

These are the tools / channels we "make do" with. No one is impervious to "social media disasters" it appears. Coordination is key. You can use few tools and accomplish much. In the end, it’s not so much about the "tools" as it is about what you "do" with them. Analytics seems to be a hot category, brands such as Radian6, Google Analytics, and Klout leading in the category. GeoLocation seemed to have a drop over the last year, but it’s making some headway with "social discovery" features. Even Twitter now has a fully integrated "Discover" functionality.

These technologies, this is what people "do" each and every day. These are the tools people are using. What tools are you specializing in? What are your "necessary" features and functionalities?



The Future of Learning IS Khan Academy!

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Khan Academy Enters Next Era With iPad App | Fast Company www.fastcompany.com/1823819/khan-academy-ipad

"Khan Academy, the wildly popular Youtube lecture series, is slated to launch its iPad app any minute now in Apple’s store. The enhanced version of Khan Academy will include time-syncing between devices–no Internet connection required, an interactive transcript of the lectures for easy searching, and a handy scrubber for moving between parts of the lectures. Perhaps more importantly, now that more schools have begun adopting Khan’s lectures for their own classrooms, the free iPad app could possibly replace or supplement textbooks, saving cash-strapped schools and students a lot of money."

Really, I have experienced it first-hand: Khan Academy is a first-rate institution, perhaps the first of a new breed of self-sustaining, futuristic institution. I have learned to program in Python from the Khan Academy website, as well as brushed up on my Probability and Calculus. It is unbelievable how great these video lectures are. And it’s at the head of a whole new movement of "free online courses", maybe it is the true "coming-of-age" of e-Learning 3.0?

Gotta Love Social Objects!

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Harnessing the Gravitational Pull of Social Objects to Create Word-of-Mouth | Social Media Today socialmediatoday.com/davidjohnson4/465909/harnessi…mouth

"What are social objects? A social object is a conversation piece that inherently generates conversation and action around itself."

"All social objects have 3 things in common, they are:

"Conversational: people want to talk and have conversations with other people connected with the social object.
"Brings People Together: people want to be around other people that are connected with the social object. They feel part of a community, that they belong with each other.
‘Talk Worthy: people feel the desire to tell other people, who may not know about the social object, so that they, in turn, become part of the community."

Speak of Social Objects. It speaks about social causes, lifestyles, & what customers are passionate about.