These are the Tools We are Using: 14 Categories!


Social Media Tools for Business – Functional Categorization | Business 2 Community…42181

"social media tools a professional may encounter on the job"

"Social networking (Facebook, Linkedin, Google , Ning)
"Private social networking/ enterprise social platforms (Microsoft Sharepoint, Yammer, IBM Lotus Connections, Adobe Connect, Basecamp, Jive, SocialCast)
"Blogging (Blogger, Typepad, WordPress)
"Microblogging (Twitter, Tumblr)
"Media sharing:
"Video (YouTube, Vimeo)
"Audio (Soundcloud, Audioboo, iTunes)
"Photos (Flicker, Instragram, DeviantART, Posterous)
"Documents (Google docs, SlideShare, Issu)
"Multimedia (Tumblr, Posterous)
"News/ Bookmarking/ Content Aggregators/ RSS Feeds (Delicious, Digg, Stumbleupon, Quora, Reddit, Slashdot, Feedburner, Technorati, Google Alerts, Google Reader)
"Social media productivity tools (Tweetdeck, Hootsuite, Evernote)
"Social Q&A/ Customer reviews/ Forums/ Surveys (, Yahoo Answers, Quora, Zaga, Yelp, Angies List, Survey Monkey, Doodle)
"Geo Location (FourSquare, Oink)
"Social living/ E Commerce (Living Social, Groupon,, EBay, Etsy, Virb, Cafepress)
"Livecasting/ Online conferencing (WebMeeting, GoToMeeting, Skype,,,
"Email campaigns/ Marketing (MailChimp, Constant Contact, Vertical Response)
"Social media monitoring/Analytics (Radian6, Google Analytics, Klout,
"Wikis (PBWorks, MediaWiki, Wikispaces, SocialText, WetPaint)"

These are the tools / channels we "make do" with. No one is impervious to "social media disasters" it appears. Coordination is key. You can use few tools and accomplish much. In the end, it’s not so much about the "tools" as it is about what you "do" with them. Analytics seems to be a hot category, brands such as Radian6, Google Analytics, and Klout leading in the category. GeoLocation seemed to have a drop over the last year, but it’s making some headway with "social discovery" features. Even Twitter now has a fully integrated "Discover" functionality.

These technologies, this is what people "do" each and every day. These are the tools people are using. What tools are you specializing in? What are your "necessary" features and functionalities?

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