Harnessing the Gravitational Pull of Social Objects to Create Word-of-Mouth | Social Media Today socialmediatoday.com/davidjohnson4/465909/harnessi…mouth
"What are social objects? A social object is a conversation piece that inherently generates conversation and action around itself."
"All social objects have 3 things in common, they are:
"Conversational: people want to talk and have conversations with other people connected with the social object.
"Brings People Together: people want to be around other people that are connected with the social object. They feel part of a community, that they belong with each other.
‘Talk Worthy: people feel the desire to tell other people, who may not know about the social object, so that they, in turn, become part of the community."
Speak of Social Objects. It speaks about social causes, lifestyles, & what customers are passionate about.