Consumer confidence and consumer attitudes primarily affect => consumers! Stop being so pissy about everything! Companies spent 100+ years building this amazing Wonderland of Offers for one reason and solely one reason => to make you happy!
Yet you are depressed. If you want sustained double-digit growth, you know what you should do? Don’t Worry, Be happy!
Happiness is one of the biggest most profitable brands in human history. I would argue it is the SINGLE brand of humankind. All other brands are imitations. Everyone is chasing the Smiley. We invented emoticons so we could express more joy through computer-mediated communications.
All of this was built so you and I could be happy. Why not smile every once in a while? Why not be happy?